David Beckham be the new face of the brand Ambassador JaguarLuxury carmaker Jaguar has just hook the British footballer David Beckham to become brand ambassadors. Later , Beckham will support Jaguar in launching new products.
Reported newspress page , Friday ( 03/07/2014 ) Beckham will also be instrumental in above the line marketing campaign for one of the most significant automotive market , China.
" We are very pleased to be cooperating David Beckham becomes ambassador for Jaguar in China , " said Managing Director of Jaguar Land Rover China Bob Grace .
Grace went on , David Beckham is a British citizen whose performance is quite good and has a popularity that can not be doubted. As a brand ambassador , Beckham also will star in a series of print ads and TV commercials exclusively in China . Cooperation Jaguar and Beckham will also last a long time .
" I have always been an amazing person Jaguar , in terms of styling and design as well as the roar of the engine which is quite unique . I love E - Type 60s . It is an honor for me to be able to develop a Jaguar in China , " said Beckham .
Beckham 's first job is to promote the latest model of the F - Type . Excellence is in the car it will be explained Beckham to the audience a lot in China. For print media campaigns and billboards have started walking across China , while the TV ads will begin at the end of this year.